The Laws of Simplicity
Chapter 1: REDUCE
What does the acronym SHE mean according to the book?
What does the acronym SHE mean according to the book?
“The simplest way to achieve simplicity is through thoughtful reduction” and this can be done through the SHE methods John Maeda has derived.
S = shrink. Making objects smaller simplifies them by lowering the expectations and people tend to be more forgiving when it plays up. Also, when a smaller object exceeds our expectations, we tend to be surprised and pleased. Eg. Spoon and bulldozer
H = hide. Hiding functions allows the user to feel they are in control of the complexity. They can choose how complex they would like their product to be, still allowing all the bells and whistles.
E = embody. As shrinking and hiding features on products are ‘taking away’ from it, it becomes important to embed the object with a sense of value that can be lost after
In your words define ‘humanist technologist’
S = shrink. Making objects smaller simplifies them by lowering the expectations and people tend to be more forgiving when it plays up. Also, when a smaller object exceeds our expectations, we tend to be surprised and pleased. Eg. Spoon and bulldozer
H = hide. Hiding functions allows the user to feel they are in control of the complexity. They can choose how complex they would like their product to be, still allowing all the bells and whistles.
E = embody. As shrinking and hiding features on products are ‘taking away’ from it, it becomes important to embed the object with a sense of value that can be lost after
In your words define ‘humanist technologist’
It is the human ideas behind the technology that is implemented for human needs.
It is about humans implementing technology and being the brains behind new and ever developing ideas catering for human thoughts and feelings. It ties in with morals and ethics. Technology for humans, not for the sake of technology.
How can you apply the notion of reduce to your own design process? (give a
specific example)
It is about humans implementing technology and being the brains behind new and ever developing ideas catering for human thoughts and feelings. It ties in with morals and ethics. Technology for humans, not for the sake of technology.
How can you apply the notion of reduce to your own design process? (give a
specific example)
Less is more. Sometimes too much can take away from the purpose/meaning.
Eg, Dogme – a new avant-garde style that takes on a reduced approach to film making. Reduce options and resources available to get best results. The 10 rules that stipulate this movement are referred to as “The Vow of Chastity”. http://en.wikipedia.org/wiki/Dogme_95
Here is an example of a Dogme movie by Richard Fiander (in the form of a YouTube clip). Its simplicity and rawness are representative of the Dogme style. There is no lighting, no tripod and the editing was done only by starting and stopping the camera at the appropriate times.
Here is an example of a Dogme movie by Richard Fiander (in the form of a YouTube clip). Its simplicity and rawness are representative of the Dogme style. There is no lighting, no tripod and the editing was done only by starting and stopping the camera at the appropriate times.
From what you have read in Chapter 1, explain the relationship between
complexity and simplicity (give 3 specific examples from the book OR your own
experiences)
The owner can choose to hide complexity, and thus, the relationship between complexity and simplicity becomes like a switch (p6).
There is a balance between the elegance of simplicity and need it all complexity. Eg chamshell mobile phone (p5).
complexity and simplicity (give 3 specific examples from the book OR your own
experiences)
The owner can choose to hide complexity, and thus, the relationship between complexity and simplicity becomes like a switch (p6).
There is a balance between the elegance of simplicity and need it all complexity. Eg chamshell mobile phone (p5).
Any design that incorporates lightness and thinness conveys the impression of being smaller, lesser, and humbler. Eg. Ipod Nano
IDEO VIDEO
What type of organisation is IDEO?
IDEO is a design and innovation consulting firm.
It is a place that has developed a fun culture which continuously helps the team come up with new and fresh ideas.
What are the different processes they employ in design research?
IDEO cutomise their processes for each challenge they are given. The often adopt a shared approach bringing people together from different disciplines to explore new ideas – ideas that are more human centred. The teams processes include observation, making prototypes/mock-ups, building, storytelling, and actually using the prototypes in real life situations.
Their motto is: “Fail often in order to succeed often”
How did they define the range and scope of the problem?
The IDEO team speaks to people who work with or use the object, they get different perspectives from their diverse team, and embark on direct and experimental learning consistently.
“Design thinking is an approach that uses the designer’s sensibility and methods for problem solving to meet people’s needs in a technologically feasible and commercially viable way. In other words, design thinking is human-centered innovation.” —Tim Brown
PROS & CONS FOR GROUP PERSPECTIVES
Students
PROS: Students are given the lots of creative freedom
CONS: Students need to get permission for many aspects of the exhibition (ie from CDU)
CDU
PROS: The students will be doing most of the organizing and groundwork/CDU will get increased exposure
CONS: May have to bear some of the costs
Sponsors
PROS: Sponsors will get increased exposure
CONS: Will have to contribute to costs
Great work Amelia - what can I say?
ReplyDeletemmmm....how about "great work!"